Clubhouse

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Web Design UX/UI

Discovery

Everyone felt very isolated and tired of maintaining social distancing until Clubhouse breaks this isolation by providing voice based online social place for many people. The project aims to expand mobile into web version.

Tools

Sketch, Adobe XD, AfterEffect

Duration

Feb 2021 - July 2021

It is the most hyped app of the year so far, but no desktop version yet

Why

After testing the app for few weeks, many users have very limited usage while working or studying. My focus was to provide beyond input for all users while using desktop that mobile can't covered.

Problems

#1  Misjoining

With one tab, you have to join the room without knowing room information

#2  Discoverability

Hard to keep track on closed friend's activity when there are many people in the room

Goals

Understand the limitations while using mobile and transform it over to desktop

Provide less screen time, but same input for all users

Discover attractive mobile app features to strength desktop version more

Solutions

#1 Mini Widget Player

Do many other tasks while using Clubhouse

Takes only little space, but can mute yourself, raise hands, invite friends, exit yourself, and switch over to multiple pinned rooms

#2 User Confirmation

Want to avoid yourself from misjoining?

Can see all the room information/detail in the confirmation dialogue box and decide to join the room when you are fully ready

#3 Discoverability

Keep track on your favorites more faster

Easily track your favorite friend's status on the right side bar as well as multiple pinned rooms

Research Process

Feature comparison with close competitors to see new opportunity area

Short survey to discover the demographic trends for targeted user

One on on interview to find out current limitations while using the app

Competitive Analysis

I conducted basic feature comparison with close competitors, and notice that all the competitors already have desktop version

Survey

Interviews

Desktop Feasibility

After I interviewed three active Clubhouse users to discover current difficulties, 3 out of 3 participants were interested using web version of Clubhouse only if they can decrease their screen time.

Main Interview Questions

  • What features would improve your experience when you are joined in a room?
  • What have been some overall pain points you come across when using Clubhouse?
  • Why do you mainly use Clubhouse?

Users Want

Key Insights

Design Process

Story Board

In design process, I divided my potential users of Clubhouse into two different groups: new and existing user and sketched story board to imagine how real time users will be using web version of Clubhouse.

Ideation

I mainly had many user testings and iterations over landing screen and mini widget player to simplifying a complex information hierarchy.

#1 Landing Screen

I had to consider and relocate important components on the left/right side bar. On the mobile version, users can only find friend's status on the right side bar. Since it's a web, I had more rooms to relocate important components like schedule, multiple rooms, and friend's status.

1st iteration

Final design

Hard to focus on the middle page, easily get distracted by left/right side bar

Can easily find the schedule in the middle as well as multiple rooms through right side bar

#2 Mini Widget Player

I tried to locate categories that users often use while listening to Clubhouse on the mini widget player.

1st iteration

Final design

Need to be smaller and unnecessary to show "current speaker"in the mini player to optimize more space

Use drop down to access multiple rooms through the mini player as well

Visual Guideline

Adding too many visual elements might disrupt the existing visual hierarchy so I tried my best to stay in same visual UI as mobile version.

Reflection

Challenges & Takeaways

Initially, I struggled to discover what users really want to see in the web version. In order to find design hierarchy for a brand new web version, I had to go over many user testings during the research as well as design process. Then, I realized that many current users are prefer to use it while working or studying. Now, it is resolved and become effective by using mini widget player to decrease their screen time.

Thank you

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